dark pop

Maya Yenn’s new music video is a witty satire on hustle culture and a joyful dance hit

Maya Yenn’s new music video is a witty satire on hustle culture and a joyful dance hit

After the success of Maya Yenn’s third single, Better Luck Next Time”, a playful pop song with an urgent message, the artist has followed up with a theatrical, self-directed music video full of bright colours, clownish characters, whimsical choreography and whiskey sours.

The opening is straight out of film noir. A spotlight illuminates Yenn in an oversized, gaudy blue suit, her red hair swept back like a 50s teddy boy. Suddenly tungsten lights flick on, and the illusion is shattered. The frame expands, flooding with colour as Yenn rolls her eyes, “My boss is gonna kill me”. The camera pulls back to reveal an abandoned warehouse. Alongside colourful characters, Yenn breaks into choreography that grotesquely echoes the gestures of business moguls. It makes you want to dance along with them.

Maya Yenn’s other worldly music video is a love letter to sci-fi cinema

Maya Yenn’s other worldly music video is a love letter to sci-fi cinema

After Maya Yenn’s sophomore single, How Much Sadness Can You Swallow? dazzled listeners with its drama and sumptuousness, the artist has followed up with an appropriately cinematic music video that took months of work to create.

Shot right across the UK, from the rural plains of Staffordshire, Derbyshire and Cheshire to the striking dunes of Formby beach in Liverpool. It's the second self-directed music video Yenn has released following the tiptoe music video, and pays homage to the artist’s love of contemporary horror and sci-fi cinema.